Client Engagement Intern
As a Client Engagement Intern in Atlanta, I worked directly with GTB, a part of WPP’s industry-leading network of agencies, serving nearly 150 Ford Dealers in the Southeast Region. I supported multiple campaigns, including the college football and basketball Highlight Show and the multicultural spot Find Yourself. I collaborated on brand activations and partnerships with the Atlanta Braves, including the Ford Home Run Alley and Michael Harris Bronco Giveaway, which received over 88,000 entries.
Additionally, the Emerge Program divided interns across all offices into teams based on areas of expertise. We pitched a creative campaign focused on a strategic challenge: determining how the security company ADT could drive relevance and connection with the Gen Z audience.