Empowering Female Athletes: Introducing Cracker Jill
For my final case study, I analyzed Frito Lay’s campaign for the iconic snack brand Cracker Jack. My synopsis covers the background of the brand and campaign before moving into the various publics, objectives and key programming involved. The positive outcome of the campaign is shown through data and statistics. My analysis of the case study’s strategies is summarized below.
Reimagine your brand
The power of cause-related marketing
Increase outreach
Strategically launch your campaign
