Lenovo x UNC-Chapel Hill Public Relations Campaigns Capstone Course
During my Public Relations Campaigns Capstone Course at the UNC Hussman School, I had the amazing opportunity to work with the global technology company Lenovo. The big ask from the client’s brief was to target young digital creatives in the next chapter of Lenovo’s ongoing thought leadership campaign, Work for Humankind. I served as the communications lead for an eight-person campaign team, reflecting a real-world integrated agency. We conducted comprehensive client and industry research to uncover key insights and develop guiding strategies. Our final campaign, ArtWork For Humankind, was selected by Lenovo’s global leadership as the winning campaign among three competing pitches.
