Lenovo x UNC-Chapel Hill Public Relations Campaigns Capstone Course
During my Public Relations Campaigns Capstone Course at the UNC Hussman School, I worked with global technology client Lenovo to create the next chapter of the company’s thought leadership initiative, Work for Humankind. I was the communications lead for an eight-person campaign team, reflecting a real-world integrated agency approach. We conducted comprehensive client and industry research to uncover key insights and develop guiding strategies. Our final campaign, ArtWork For Humankind, was selected by Lenovo’s global leadership as the winning campaign among three competing pitches.
